ISBN 9780143114048 | 0143114042 Textbooks - "The Art of Woo Using Strategic Persuasion to Sell Your Ideas" by Shell G Richard Shell Mario Moussa Mario G Richard Shell Mario Moussa G Richard Moussa

Authors: Shell - G. Richard Shell - Mario Moussa - Mario - G. Richard Shell; Mario Moussa - G. Rich…
ISBN 10: 0143114042
ISBN 13: 9780143114048
Edition: Reprint
Release: December 30, 2008
Format: Paperback (320 pages)
List Price: $16.00
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List Price: $16.00

Tags: Business & Investing, General,

Book Description:
G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ,"they show how relationship-based persuasion works to open hearts and minds.

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas