When Firms Change Direction

• Authors: Huff - Anne Sigismund Huff - James Oran Huff - Pamela Barr - with Pamela Barr - Anne Sigis…
• ISBN 10: 0195136438
• ISBN 13: 9780195136432
• Release: January 11, 2001
• Format: Hardcover (288 pages)
• List Price: $60.00
• More Details
  
  

  List Price: $60.00

  Tags: Business & Investing, General,

  Book Description:
  Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."

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