The Media of Mass Communication
- ISBN 10: 020519432X
- ISBN 13: 9780205194322
- Author: John Vivian
- Edition: 4th
- Release: 0000-00-00
- Format: Paperback (526 pages)
- List Price: $57.55
- Tags: Business & Investing, General, General AAS, Nonfiction, Current Events, Mass Media
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Book Description: This third edition retains its emphasis on the current challenges of media, while building upon its extensive coverage of media effects and media and culture.
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