Economics for Business: Blending Theory and Practice

• Authors: BRITTON - Ian Worthington - Chris Britton - Chris - Andy Rees
• ISBN 10: 0273685600
• ISBN 13: 9780273685609
• Edition: 2
• Release: March 31, 2005
• Format: Paperback (542 pages)
• List Price: $95.00
• More Details
  
  

  List Price: $95.00

  Tags: Business & Investing, General,

  Book Description:
  Economics in Business is a concise, business focused book which illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. This book takes a business first approach and then applies the economic theory to the business world. Business models such as Porter's five-forces are used to explain the relevance of the theory to business life and the real problems faced by firms and managers. This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. The book is suitable for undergraduate students studying a one-semester business economics course as part of a business degree. The book will also be appropriate for DMS students and MBA modules in economics.

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