David Novakâ€”one of todayâ€™s most engaging, unconventional, and successful business leadersâ€”lived in thirty-two trailer parks in twenty-three states by the time he reached the seventh grade. He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the worldâ€™s largest restaurant company at the ripe old age of forty-seven.While David never went to business school, he did learn from the greatest of teachersâ€”experienceâ€”and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing heâ€™d do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself.The Education of an Accidental CEO is filled with David Novakâ€™s street-smart wisdom:From his formative years...â€˘ Walking through your anxietiesâ€˘ Avoiding the poison of stereotypesâ€˘ Staying â€śright-sizedâ€ť â€˘ Breaking through the clutterFrom his years as an ad executive and chief marketing officer ...â€˘ How not to roll over like Fluffy the dogâ€˘ Seeing yourself as a brandâ€˘ When to pull the plug on the Super BowlAs the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...â€˘ Why a gold watch can have less value than a floppy rubber chickenâ€˘ Knowing when â€śthe answers are in the buildingâ€ťâ€˘ Knowing when to do nothingâ€˘ What it takes to revitalze a companyAnd as CEO of Yum! Brands, Inc. ...â€˘ How to â€śshock the systemâ€ťâ€˘ How to avoid the slow-noâ€™sâ€˘ Managing two up and two downDavid Novakâ€™s ideas for building an entire culture around reward and recognitionâ€”getting everyone from division presidents to dishwashers to buy into recognizing the achievements of othersâ€”is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.From the Hardcover edition.