Book Description: Joe Girard knows what it takes to go into the trenches every day and come out with sales -- and he knows how to help readers do it, too. In this book he shows how any salesperson in the field can achieve extraordinary success the Joe Girard way: going belly to belly with customers and making every right move to get the final sale. From what to say and how to say it to making cold calls that work and "locking up" a wavering buyer, here is the complete, unrivaled Girard selling system