The Invisible Touch: The Four Keys to Modern Marketing

• Author: Harry Beckwith
• ISBN 10: 0446699837
• ISBN 13: 9780446699839
• Release: August 4, 2009
• Format: Paperback (256 pages)
• List Price: $14.99
• More Details
  
  

  List Price: $14.99

  Tags: Business & Investing, General,

  Book Description:
  This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

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