Most businesses fall short of the new product performance achieved by leading firms by a factor of 2 times or more. It's no accident that top performers consistently win at new products. The top 20% of companies earn twice as much for their money. Their success rate in product innovation is closer to 80% while the bottom 20% of companies is closer to 38%. Product Leadership is the advanced course - a comprehensive guide to how executives should think about product innovation. It doesn't just explain what strategies help a company succeed - it illustrates how to go about charting a competitive strategy for product innovation. Showcasing examples from the winners, Dr. Cooper demonstrates that it takes a commitment from all managers to triumph over the competition and become a leader in the new products war.The Innovation Diamond and the Four Points of New Product Performance Learn what distinguishes the top performers from the restDiscover how to create the right climate and culture for product innovation Learn to chart a comprehensive strategy for product innovation Pick winning new products to maximize the return from an R&D investment portfolioDiscover what leaders do to drive their business to optimal results in product development Implement an effective Idea-To-Launch Stage-Gate Process. Key Topics: How to chart a Product Innovation and Technology StrategyAligning your portfolio of projects with your Product Innovation and Technology StrategyBuilding best practices into your Idea-To-Launch Process to achieve a competitive advantageHow Senior Executives can foster a climate and culture that encourages innovationNumerous tools that leading companies use that can be adapted and applied at your company.