ISBN 9780470230077 | 047023007X Textbooks - "Commercialization of Innovative Technologies Bringing Good Ideas to the Marketplace" by Thomas A C Joseph Touhill Gregory Touhill Thomas ORiordan Gregory J Touhill Thomas A ORiordan TOUHILL C Joseph Touhill Gregory J ORiordan

Authors: Thomas A. - C. Joseph Touhill - Gregory Touhill - Thomas O'Riordan - Gregory J. Touhill - …
ISBN 10: 047023007X
ISBN 13: 9780470230077
Edition: 1
Release: April 7, 2008
Format: Hardcover (272 pages)
List Price: $64.95
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List Price: $64.95

Tags: Business & Investing, General,

Book Description:
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge by enabling you to start off with a solid foundation and strategy. Commercialization of Innovative Technologies focuses on three core areas that set the stage for successful commercialization: Developing and managing a strong, flexible "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; leveraging input from technologists throughout the commercialization process.

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Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace