The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
- ISBN 10: 0470379286
- ISBN 13: 9780470379288
- Author: David Meerman Scott
- Edition: New
- Release: 2008-10-31
- Format: Paperback (320 pages)
- List Price: $16.95
- Tags: Business & Investing, General, Industries & Professions, Retailing, Marketing & Sales, Marketing
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Book Description: For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.
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