Winning the Chain Restaurant Game: Eight Key Strategies
- ISBN 10: 0471305456
- ISBN 13: 9780471305453
- Authors: Charles Bernstein - Ron Paul
- Edition: 1
- Release: 1994-10-07
- Format: Hardcover (285 pages)
- List Price: $85.00
- Tags: Business & Investing, General, General AAS, Industries & Professions, Hospitality, Travel & Tourism, Management & Leadership
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Book Description: Details how to develop and operate a chain restaurant company, focusing on the attributes that can enable a chain to capitalize on the industry's unique challenges and excel in customer service, performance and success. The authors, both recognized restaurant industry experts, interviewed 100 chain executives to include a wide and diverse spectrum of leaders and chains. Scores of case studies demonstrate successes and failures.
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