ISBN 9780471723202 | 0471723207 Textbooks - "Retailing in the 21st Century" by Thomas Chris Chris Thomas Rick Segel Segel Rick Chris and Segel Chris Segel

Authors: Thomas - Chris - Chris Thomas - Rick Segel - Segel - Rick - Chris and Segel - Chris; Segel
ISBN 10: 0471723207
ISBN 13: 9780471723202
Edition: 1
Release: July 28, 2005
Format: Paperback (288 pages)
List Price: Unknown
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Tags: Business & Investing, General,

Book Description:
Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant.This book will help students understand how to start a retail business from the ground up. The authors' focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

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