Book Description: Teach students the human relation skills they need to become successful managers in today's workplace with Reece/Brandt/Howie's EFFECTIVE HUMAN RELATIONS: INTERPERSONAL AND ORGANIZATIONAL APPLICATIONS, 11E. One of the most widely used human relations texts available, this comprehensive, practical text uses an organizational perspective to help students understand the disparate factors that influence employee behavior. Hundreds of examples of real human relations issues and practices in successful companies keep concepts within a clear business context. This edition establishes seven major themes of effective human relations -- communication, self-awareness, self-acceptance, motivation, trust, self-disclosure, and conflict resolution -- as the foundation for study. Self-assessments and self-development opportunities teach readers to assume the responsibility for improving their personal skills and competencies. This edition addresses topics of emerging importance, such as generational differences. The text also explores goal-setting, the use of "branding" in the job market, technostress, and emotional intelligence. With EFFECTIVE HUMAN RELATIONS, students gain the insights, knowledge and relationship skills to deal successfully with the wide range of people-related challenges in business today.