The Buck Starts Here: Profit-Based Sales & Marketing Made Easy (SS-Marketing Management)

• Authors: Michael K. Molloy - Molloy - Mary A. Molloy - Mary A. And Michael K. Molloy
• ISBN 10: 0538858680
• ISBN 13: 9780538858687
• Format: Paperback (260 pages)
• List Price: $24.95
• More Details
  
  

  List Price: $24.95

  Tags: Business & Investing, General,

  Book Description:
  Based on a highly successful training program, this book looks at sales and marketing issues from a president's point of view. It provides step-by-step processes to measure the effectiveness and the cost of specific programs. Programs for penetrating new markets, introducing new products. leveraging resources, evaluating performance, measuring return on investment, and more are detailed.

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