ā€¯Stop looking for the right job,ā€¯ career couselors now tell us. ā€¯Start thinking of yourself as the head of a small business called ā€™You & Co.,ā€™ and view employers as potential customers. Thatā€™s the key to a successful career.ā€¯ That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term ā€¯You & Co.ā€¯ In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This ā€¯D.A.T.A.ā€¯ is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your ā€¯productā€¯ and spotting your ā€¯market.ā€¯ By the end of this book, youā€™ll think about your work in a new wayĀ—youā€™ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work youā€™re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.