Book Description: â€ťStop looking for the right job,â€ť career couselors now tell us. â€ťStart thinking of yourself as the head of a small business called â€™You & Co.,â€™ and view employers as potential customers. Thatâ€™s the key to a successful career.â€ť That all very well, but how?No one is better at explaining the new world of work better than William Bridges, inventor of the term â€ťYou & Co.â€ť In Creating You & Co., he provides workers with a practical guide to overcoming the employment trends illuminated in his bestsellers Managing Transitions and JobShift. By seeing beyond outdated notions of the job and learning to think as a business leader, you can find work that over the years will be both more fulfilling and more secure.Creating You & Co. provides self-assessment tests that help you to identify your Desires, Abilities, Temperament, and Assets. This â€ťD.A.T.A.â€ť is more than a window to what you like doing; it reveals your unique advantges in the work market. Other exercises lead you through the process of defining your â€ťproductâ€ť and spotting your â€ťmarket.â€ť By the end of this book, youâ€™ll think about your work in a new wayÂ—youâ€™ll think like the CEO of You & Co.As Bridges shows, true security comes not from clinging to a job, but from doing the work youâ€™re best at for the employers who need it. By learning that approach you can cement your value to your current employer, shape a new job for yourself, actually start a small company, or blaze your own path. No matter what shape your You & Co. takes, we will all need to learn the Creating You & Co. approach to prosper in the years ahead.