Treasure Hunt: Inside the Mind of the New Consumer

• Authors: Michael J. Silverstein - John Butman
• ISBN 10: 0739340840
• ISBN 13: 9780739340844
• Edition: Unabridged
• Release: May 16, 2006
• Format: Audio CD
• List Price: $29.95
• More Details
  
  

  List Price: $29.95

  Tags: Business & Investing, General,

  Book Description:
  A BMW in a Costco parking lot?A working-class family with a 50-inch plasma TV?What’s going on in the mind of the new consumer?TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map