ISBN 9780749433130 | 0749433132 Textbooks - "Brand Building on the Internet" by Martin Lindstrom Tim Frank Andersen Tim Frank Anderson Tim Frank Lindstrom Martin Anderson

Authors: Martin Lindstrom - Tim Frank Andersen - Tim Frank Anderson - Tim Frank - Lindstrom - Marti…
ISBN 10: 0749433132
ISBN 13: 9780749433130
Edition: 1st
Release: June 1, 2000
Format: Paperback (320 pages)
List Price: $32.95
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List Price: $32.95

Tags: Business & Investing, General,

Book Description:
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions as: -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?

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