image

Pocket Guide to the Marketing Plan

Book Description: A unique marketing book, from one of the most widely read and high profile marketing authors. Marketing planning still remains one of the great, unconquered challenges for businesses everywhere. There is a growing body of evidence to show that the difference between efficiency and effectiveness (or, in planning terms, between tactics and strategy) is becoming more important. Today, successful chief executives are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly different and profitable. This guide aims to improve awareness of marketing planning in its broadest context. From the hugely popular 'pocket book' seriesUnique easy-to-refer to styleAims to improve awareness of marketing planning in its broadest context
Summary of Lowest Prices Sort By: Price   Condition  
Seller Condition Price Shipping Details Total    

Used

$6.77 $3.89 Details $10.66 View All Used Buy Now
Used Books
Seller Price Shipping Details Availability Total  
$6.77 $3.89 Details Ready to ship $10.66 Buy Now
$7.21 $3.50 Details Ships 2-3 days $10.71 Buy Now
$6.77 $3.98 Details Ships 2-3 days $10.75 Buy Now
$6.77 $3.99 Details Ships 2-3 days $10.76 Buy Now
$6.77 $3.99 Details Ships 2-3 days $10.76 Buy Now
$6.77 $3.99 Details Ready to ship $10.76 Buy Now
$7.21 $3.95 Details Ready to ship $11.16 Buy Now

Content Copyright © 1999-2009 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map

CopyScape