Handbook of Services Marketing and Management

• Authors: Swartz - Dawn - Teresa A. Swartz - Teresa A.; Iacobucci - Dawn and Icobucci - Teresa A.; I…
• ISBN 10: 0761916121
• ISBN 13: 9780761916123
• Edition: 1
• Release: November 19, 1999
• Format: Paperback (536 pages)
• List Price: $79.95
• More Details
  
  

  List Price: $79.95

  Tags: Business & Investing, General,

  Book Description:
  The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini' chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

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