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Blue Magic: The People, Power and Politics Behind the IBM Personal Computer

  • Authors: Ted Leonsis - James Chposky - Chposky - James and Ted Leonsis.
  • ISBN 10: 0816013918
  • ISBN 13: 9780816013913
  • Edition: 1St Edition
  • Format: Hardcover (228 pages)
  • List Price: $19.95
  • More Details

    List Price: $19.95

    Tags: Business & Investing, General,

    Book Description:
    A consistently engrossing account of how IBM overcame the inertia of its own corporate culture to develop a personal computer line that became a multibillion-dollar industry... a fascinating story that rings true throughout.

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