Tourism Distribution Channels

• Authors: Eric Laws - Dimitrios Buhalis
• ISBN 10: 0826454704
• ISBN 13: 9780826454706
• Edition: 1
• Release: December 13, 2001
• Format: Paperback (400 pages)
• List Price: $51.99
• More Details
  
  

  List Price: $51.99

  Tags: Business & Investing, General,

  Book Description:
  Distribution is regarded as one of the most critical managerial decisions, which can actually determine the competitiveness and profitability of organizations. As the first book to cover this key tourism subject, Tourism Distribution Channels brings together a range of contemporary case-study material, providing the underlying theory as well as practical aspects from a range of sectors and regions around the world. The material is considered from multiple theoretical perspectives, including: industry network theory, relationship marketing, industry structure, value chain approaches and systems theory.

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