Wine a Global Business

• Author: Liz Thach
• ISBN 10: 0971587035
• ISBN 13: 9780971587038
• Edition: 2nd
• Release: September 24, 2008
• Format: Paperback (477 pages)
• List Price: $69.75
• More Details
  
  

  List Price: $69.75

  Tags: Business & Investing, General,

  Book Description:
  Provides an essential overview of the relevant components to consider when establishing a wine business. Beginning with a global perspecive on the state of the wine industry, the book then provides step-by-step basics on establishing a wine business strategy, business considerations for establishing a vineyard and producing wine, and then explores all of the marketing and sales channels for wine. In addition, chapters on wine finance, accounting, supply chain management, human resources, wine tourism, and environmental and legal issues are included. Also contains extensive bibliography and index

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