Long before e-mail, Direct Mail was the fastest, cheapest, most effective marketing tool for businesses of all types. While much has changed since the advent of e-mail, Direct Mail has remained the most reliable and most profitable marketing channel for most businesses. In this powerful program, top marketing consultant, Robert Imbriale shares some of his all-time favorite Direct Mail Marketing Strategies that can be used for almost any size business. Take your business to all new levels of success by incorporating Direct Mail into your marketing mix. This program is your first step to tapping into the most robust marketing channel ever! In this double-CD program you'll discover strategies for both getting started with direct mail as well as more advanced strategies to help you get more response to your mailing efforts, almost immediately.