ISBN 9781412931038 | 1412931037 Textbooks - "Corporate Communications Convention Complexity and Critique" by CHRISTENSEN George George Cheney Cheney Mette Morsing Lars Thoger Christensen Mette Lars Thoger Morsing

Authors: CHRISTENSEN - George - George Cheney - Cheney - Mette Morsing - Lars Thoger Christensen - …
ISBN 10: 1412931037
ISBN 13: 9781412931038
Release: March 13, 2008
Format: Paperback (264 pages)
List Price: $50.95
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List Price: $50.95

Tags: Business & Investing, General,

Book Description:
The field of corporate communications describes the practices organizations use to communicate as coherent corporate "bodies". Drawing on the metaphor of the body and on a variety of theories and disciplines, Corporate Communications: Convention, Complexity and Critique challenges the idealized notion that organizations can and should communicate as unified wholes. Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

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Corporate Communications: Convention, Complexity and Critique