The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
- ISBN 10: 1422101584
- ISBN 13: 9781422101582
- Author: William Ellet
- Edition: Paperback
- Release: 2007-03-19
- Format: Paperback (273 pages)
- List Price: $24.95
- Tags: Business & Investing, General, By Publisher, Harvard Business School Press, Management & Leadership, Management
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Book Description: If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
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