ISBN 9781578517077 | 1578517079 Textbooks - "Managing Across Borders The Transnational Solution" by Christopher A Bartlett Sumantra Ghoshal Bartlett Sumantra Christopher A Ghoshal Christopher A and Ghoshal

Authors: Christopher A. Bartlett - Sumantra Ghoshal - Bartlett - Sumantra - Christopher A.; Ghoshal…
ISBN 10: 1578517079
ISBN 13: 9781578517077
Edition: Second Edition
Release: February 4, 2002
Format: Paperback (416 pages)
List Price: $26.95
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List Price: $26.95

Tags: Business & Investing, General,

Book Description:
Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational - and reveal how the nature of the global competitive game has fundamentally changed."Highly readable! Valuable lessons for companies in a wide range of industries and sizes-indeed, almost any organization operating several different businesses across borders." - "The Financial Times". "A fascinating book! The conclusions certainly break away from the perceived wisdom about the factors needed for success in global markets." - "Management Today". ""Managing Across Borders" makes clear that success in global strategy is as much a function of the ability to organize and manage as it is the ability to create a sound strategy. Bartlett and Ghoshal make an important and highly practical contribution in a book that represents the leading edge of thinking on this important subject." - Michael E.Porter, Bishop William Lawrence University Professor, Harvard Business School, and author of "Competitive Strategy".

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Managing Across Borders: The Transnational Solution

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