What Is Strategy and Does It Matter?

• Author: Richard Whittington
• ISBN 10: 1861523777
• ISBN 13: 9781861523778
• Edition: 2
• Release: December 21, 2000
• Format: Paperback (168 pages)
• List Price: $50.99
• More Details
  
  

  List Price: $50.99

  Tags: Business & Investing, General,

  Book Description:
  In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

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