Qualitative Research: Applications in Organizational Communication (Speech Communication Association Applied Communication Publication Program)
- ISBN 10: 1881303381
- ISBN 13: 9781881303381
- Authors: Gary L. Kreps - Sandra L. Herndon
- Edition: Hardcover
- Release: 0000-00-00
- Format: Hardcover (196 pages)
- List Price: $39.50
- Tags: Business & Investing, General, General AAS, Management & Leadership, Management, Negotiating
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Book Description: This work explores the use of qualitative research methods to study organisational communication and to generate data for enhancing organisational performance. The chapters examine a range of strategies and provide an analysis of performance gaps.
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