Qualitative Research: Applications in Organizational Communication (Speech Communication Association Applied Communication Publicaton Program)

ISBN 10: 188130339X
ISBN 13: 9781881303398
Authors: Gary L. Kreps - Sandra L. Herndon
Edition: Paperback
Release: 0000-00-00
Format: Paperback (196 pages)
List Price: $22.95
Tags: Business & Investing, General, Management & Leadership, Management, Negotiating, Operations Research

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Book Description: This work explores the use of qualitative research methods to study organisational communication and to generate data for enhancing organisational performance. The chapters examine a range of strategies and provide an analysis of performance gaps.

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