Developing Successful Sport Sponsorships Plans (Sport Management Library128)

• Authors: David K. Stotlar - Davis K. Stotlar
• ISBN 10: 1885693877
• ISBN 13: 9781885693877
• Edition: 3
• Release: April 1, 2009
• Format: Paperback (128 pages)
• List Price: $29.95
• More Details
  
  

  List Price: $29.95

  Tags: Business & Investing, General,

  Book Description:
  In this updated edition of Developing Successful Sport Sponsorship Plans, internationally renowned sport marketing professor David Stotlar takes you inside some of the most lucrative sport organizations to explain how to build a sponsorship plan that works. Drawing on his marketing experience and an understanding of the sport industry that can only come from an insider, he provides the specific issues to consider, the essential questions to guide your thinking, and the right exercises to help you develop and implement a sponsorship plan that is beneficial to both program and sponsor, including fully updated analyses of the latest sponsors and athlete endorsements, as well as a new "Best Practices" section to conclude each chapter. With this latest edition of Developing Successful Sport Sponsorship Plans, students as well as professionals can use this definitive, well-tested protocol to construct their own successful sponsorship plans.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map