Do you dream of staking your claim to riches in the retail world? With more than 30 years of experience, author Ronald L. Bond provides the most comprehensive information available on starting and running a retail business. Everything you need to know to successfully plan, launch and manage your own retail business is at your fingertips. Most small-business owners have no one to turn to for professional advice and must learn how to set up and manage their businesses the slow hard way—through trial and error. Bond guides you every step of the way, utilizing real-world examples and information anecdotes to break down the critical daily processes into concise, easy-to-follow, chronological steps, including how to: Select the ultimate location and develop your brand image Overcome the common problems of retail operations Manage inventory to decrease expenses Stay abreast of legal requirements and minimize common mistakes Establish a financial plan for decision making and growth With practical worksheets and actual cost figures provided, you can begin creating your own retail success story today.