The Toyota Leaders: An Executive Guide
- ISBN 10: 1934287237
- ISBN 13: 9781934287231
- Author: Masaaki Sato
- Edition: Hardcover
- Release: 2008-12-16
- Format: Hardcover (336 pages)
- List Price: $19.95
- Tags: Business & Investing, General, Finance, General AAS, Interest, Management & Leadership
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Book Description: Six decades ago, Toyota was an embarrassment. Today, they are the auto- industry leader. The Toyota Leaders: An Executive Guide tells how they did it, and in such a way that allows readers to apply the lessons. Discover how Toyota is more than just a series of good business moves, but a culture first put into place by its founders and built on through the years. Not a corporate history, Sato uses Toyota's past to contextualize his discussion as he focuses on the company's unique business strategies. - Find out why an innovative vehicle like the hybrid Prius came from Toyota and not the more technologically - advanced Honda. - Learn how General Motors supplied invaluable business know-how to then-provincial Toyota in the early eighties. - Discover why Toyota thinks giving back to Japan and the world is a smart idea. - Learn how a national healthcare system is a good thing for business. This is the Toyota book for entrepreneurs and executives in all industries, not just manufacturing.
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