AL FRENTE DEL CAMBIO
- ISBN 10: 8496627241
- ISBN 13: 9788496627246
- Author: John P. Kotter
- Edition: Tra
- Release: 2007-06-04
- Format: Paperback (256 pages)
- List Price: $17.95
- Tags: Business & Investing, General, Management & Leadership, Leadership, Systems & Planning, Small Business & Entrepreneurship
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Book Description: Las estrategias de cambio son un requisito indispensable para competir en el siglo XXI. Sin embargo, las fórmulas no bastan por sà solas si descuidamos el papel determinant determinante de un liderazgo eficaz para coordinarlas. La prueba está en el elevado Ãndice de fracasos que se asocia a las transformaciones dentro del ámbito de la empresa. John P. Kotter, con su bagaje de veinticinco años de experiencia, nos muestra los errores básicos que surgen en todo proceso de cambio y qué podemos hacer para corregirlos. Al frente del cambio ofrece un modelo de ocho pasos que puede aplicarse en cualquier iniciativa comercial. Éste método, pormenorizado y con numerosos ejemplos prácticos, nos ayuda a evitar la inercia empresarial y a integrar de forma correcta las innovaciones en la estructura de nuestra compañÃa. Un libro que demuestra la importancia de no bajar jamás la guardia: la necesidad de una nueva reestructuración es siempre impredecible. / Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '90s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. ""A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent"".
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