ISBN 9780471466697 | 0471466697 Textbooks - "The Price Advantage Wiley Finance" by Michael V Marn Craig C Zawada Eric V Roegner Marn Michael VRoegner Eric VZawada Craig C Michael V Marn Eric V Roegner Craig C Zawada

Authors: Michael V. Marn - Craig C. Zawada - Eric V. Roegner - Marn - Michael V.;Roegner - Eric V.;…
ISBN 10: 0471466697
ISBN 13: 9780471466697
Edition: 1
Release: February 4, 2004
Format: Hardcover (304 pages)
List Price: $75.00
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List Price: $75.00

Tags: Business & Investing, Industries & Professions, Accounting,

Book Description:
The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.

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The Price Advantage (Wiley Finance)