Book Description: Steve Sashihara's book offers a groundbreaking approach to decision making. Using the newest advances in mathematics and computer software, companies can fully maximize their assets at every decision point. The Optimization Edge quickly introduces readers to this strategy in clear, nontechnical terms, with examples from the trenches.Based on Steve's extensive experience working with major corporations across the industrial landscape, the book analyzes a variety of companies that are working on the frontier of Optimization. These multi-national organizations employ Optimization--which is also known as Business Analytics, Advanced Analytics and Operations Research--to make time-sensitive, complex decisions that drive up market share and profitability. "For executives who don't have an optimization strategy, this book is a must read," says Jim Goodnight, CEO of SAS. "There's a good chance that the competition already has an active optimization battle plan--and the bottom-line savings to prove it."The Optimization Edge provides real-life examples of Optimization, drawn from some of the most successful corporations--and optimizers--in the world. Top executives share their insights into the tremendous production and profit benefits of Optimization, while telling readers how to avoid pitfalls along the way. The book is written for a nontechnical business audience interested in moving from cut-back management to value creation and from decision making "by ear" to data-driven strategies that combine high-end algorithms with human judgment.