Consumer Behavior (10th Edition)

• Authors: SOLOMON - Michael R. Solomon - Michael Solomon - Michael R.
• ISBN 10: 0132671840
• ISBN 13: 9780132671842
• Edition: 10
• Release: January 6, 2012
• Format: Hardcover (640 pages)
• List Price: Unknown
• More Details

  Tags: Business & Investing, Industries & Professions, Customer Service,

  Book Description:
  Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

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