Services Marketing (7th Edition)

• Authors: Jochen Wirtz - Lovelock - Christopher H Lovelock - Jochen - Christopher H. - Christopher H…
• ISBN 10: 0136107214
• ISBN 13: 9780136107217
• Edition: 7
• Release: January 29, 2010
• Format: Hardcover (648 pages)
• List Price: $173.33
• More Details
  
  

  List Price: $173.33

  Tags: Business & Investing, Industries & Professions, Customer Service,

  Book Description:
  The fundamentals of services marketing presented in a strategic marketing framework.   Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.   The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

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