It's time to take the mystery out of Twitter! You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today. Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life ... if you know that way! In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter ... not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels. Through real-life examples and easy-to-follow steps Mark teaches you:The formula behind every Twitter business successSecrets to building influence through Twitter 20 methods to build an audience that wants to connect to you Content strategiesTime-saversHundreds of practical, actionable tips to make Twitter work22 ways to use Twitter as a competitive advantage ... and dozens of ideas to make Twitter easy to understand! Start your journey toward social media influence and success today by learning, and following, the Tao of Twitter!