ISBN 9781118301302 | 1118301307 Textbooks - "You Should Test That Conversion Optimization for More Leads Sales and Profit or The Art and Science of Optimized Marketing" by Chris Goward

Author: Chris Goward
ISBN 10: 1118301307
ISBN 13: 9781118301302
Edition: 1
Release: January 14, 2013
Format: Paperback (360 pages)
List Price: $29.99
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List Price: $29.99

Tags: Business & Investing, Industries & Professions, E-commerce,

Book Description:
Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clientsYou Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

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