The non-technical guide to building a booming tech-enabled businessThinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how toformulate and reality test new ideaspackage what you learn into frameworks that are highly actionable for engineersunderstand key foundation concepts about modern software and systemsparticipate in an agile/lean development team as the ‘voice of the customer’Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn:1. How to apply today’s leading management frameworks to a tech business2. How to package your product idea in a way that’s highly actionable for your technical team3. How to ask the right questions about technology selection and product architecture4. Strategies to leverage what your technology ecosystem has to offer5. How to carefully define the roles on your team, and then effectively evaluate candidates6. The most common disconnects between engineers and business people and how to avoid them7. How you can apply process design to your tech business without stifling creativity8. The steps to avoid the most common pitfalls tech founders encounterNow is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.
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