Profitable Menu Planning (3rd Edition)

• Authors: Jennifer A. Galipeau - John Drysdale - John A. Drysdale
• ISBN 10: 0130891649
• ISBN 13: 9780130891648
• Edition: 3
• Release: September 20, 2001
• Format: Hardcover (448 pages)
• List Price: $84.00
• More Details
  
  

  List Price: $84.00

  Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,

  Book Description:
  For sophomore/senior-level courses in Menu Planning, Food Production, Food Management. Exceptionally thorough, this text offers single-volume coverage of ALL aspects of menu planning--from determining who the customer is, to how to market the menu to them, available kitchen equipment, recipe costs, how to make a profit, figuring selling prices, menu analysis, nutrition, printing the menu (including desktop publishing), menu accuracy and all of the different types of menus (from fast food to fine dining). Hands-on and real-world in approach, it features accompanying interactive software with specific examples of costing, mark-ups and menu engineering.

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