Hospitality Manager's Guide to Wines, Beers, and Spirits (2nd Edition)

• Authors: Schmid - Albert W.A. Schmid - Albert W. A.
• ISBN 10: 0132059681
• ISBN 13: 9780132059688
• Edition: 2
• Release: January 5, 2008
• Format: Hardcover (320 pages)
• List Price: $86.67
• More Details
  
  

  List Price: $86.67

  Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,

  Book Description:
  This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits–from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.

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