Exploring the Hospitality Industry

• Author: John R. Walker
• ISBN 10: 013243766X
• ISBN 13: 9780132437660
• Release: May 12, 2007
• Format: Hardcover (460 pages)
• List Price: $89.33
• More Details
  
  

  List Price: $89.33

  Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,

  Book Description:
  Exploring the Hospitality Industry offers broad coverage of the hospitality industry all in an easy-to-read, conversational style that is less theoretical and more industry relevant than other books. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. Each chapter features case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field.  Reader-friendly strategies make material meaningful and involve readers as they explore the excitement and trends in this ever-growing industry.  Explores all areas of the hospitality industry including unique chapters on club management, attractions, and recreation and assemblies and event management.  Emphasizes a real-world connection using features such as: Introducing Industry Practitioners and Corporate Profiles.    The hospitality industry.

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