Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

• Authors: Hoyle - Leonard H. Hoyle - Leonard H.
• ISBN 10: 047140179X
• ISBN 13: 9780471401797
• Edition: 1
• Release: May 23, 2002
• Format: Hardcover (256 pages)
• List Price: $70.00
• More Details
  
  

  List Price: $70.00

  Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,

  Book Description:
  Authored by a well-known figure in the field.Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.Individual chapters address the differences involved in marketing different types of events.Examines future trends and key issues such as how to reach new event attendees.Includes appendices with sample forms, contracts, and more.

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