The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink

• Author: Noah Rothbaum
• ISBN 10: 1427754756
• ISBN 13: 9781427754752
• Release: September 4, 2007
• Format: Hardcover (189 pages)
• List Price: $24.95
• More Details
  
  

  List Price: $24.95

  Tags: Business & Investing, Industries & Professions, Hospitality, Travel & Tourism,

  Book Description:
  Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

Filter By Condition

  Used
  New
  Rental
  eBooks
  International
  Local Options

Search By Location

Rental Term

Summer Quarter Semester

Show Prices

Lower to higher Higher to Lower

  Apply Coupons
  Apply Sales Tax (estimate)

Add To My Bookbag Tweet Alert Sell Donate Contact Us

• Home
• Buy Textbooks
• Rent Textbooks
• Sell Textbooks
• New & Used Rental Buyback

Bookbag () | College Textbooks

• • Buy Cheap Textbooks
  • Sell Used Textbooks
  • Browse Textbooks
  • Textbook Information
  • Donate Your Books
• • My Bookbag
  • My Account
  • Price Alerts
  • Track Order
  • Help
• • SmartPhone Apps
  • Bookmark Us
  • Tell A Friend
  • Campus Bookstore Directory
• • Textbook Blog
  • Mobile & Local
  • Press
  • Affiliates
  • Feedback

Content Copyright © 1999-2013 Terms and Conditions of Use, Security and Privacy Policy | Resources: 1 2 3 | Site Map