This book provides numerous examples of successful and not-so-successful pay packages. In Chapter 7 you will find an illustration of how an investment analyst may view your company's pay practices. The illustration looks at an example of a poorly performing company that has unusually poor pay practices. The approach of this book is that there is no best way to compensate a CEO. Rather, in the determination of CEO pay, the board should strive to tie the business strategy with the operations of the executive team to produce superior business results.