Management Consultant, Michael Le Boeuf considers that a manager's effectiveness is directly related to performance. In this study he sees reward as not only financial but psychological and emotional, through recognition, praise, supportive action, promotion, freedom, favourite work etc. He challenges managers to consider whether they are getting the results they want, and if not, whether they have given rewards. The author discusses how the principle of reward can be successfully applied. He shows who and how to reward - colleagues, subordinates, the boss and yourself. He deals with what should, and should not be, rewarded, such as quality work instead of fast work, risk taking instead of risk avoiding and loyalty instead of turnover. The fundamental factor upon which the author builds is that everybody works better when there is something in it for them.