There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years-about people being 'our most valuable asset'-has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure." But there is a way to retain your best employees and win their loyalty and commitment: It's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.