Generation Y has vastly different demands, expectations, and motivations than the generations that came before them. The old rules of management are no longer effective, and the best leaders are embracing the change. They're focused on finding out what makes Generation Y tick and creating a new set of rules to attract, retain, manage, and motivate this new generation of talent.Leadership IQ has taught the techniques behind Generation Y and the New Rules of Management to thousands of companies around the world through our seminars and webinars. We've seen individual leaders and entire organizations transform the approach they take with their Generation Y employees to achieve remarkable results in very little time. And now, with the specific management techniques outlined in this book, you can too.