Framework for Marketing Management & Custom Case Flyer Pkg. (3rd Edition)

• Authors: Philip Kotler - Kotler - Kevin Keller - Kevin - Philip; Keller
• ISBN 10: 0132303892
• ISBN 13: 9780132303897
• Edition: 3
• Release: May 2, 2006
• Format: Paperback (384 pages)
• List Price: $120.00
• More Details
  
  

  List Price: $120.00

  Tags: Business & Investing, Industries & Professions, MIS,

  Book Description:
  Framework for Marketing Management provides instructors with authoritative marketing theory and practices in a concise format that helps students adapt current marketing strategies. It's new modular format and streamlined approach offers greater flexibility in classes where outside cases, simulations, and projects are brought in.

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